The Best Content Formats for SEO

Author: Irfan

Published: Saturday, 5 August 2017

Format Konten Blog/Website Terbaik untuk SEO. The Best Content Formats for SEO. Guest Post by Evans Walsh.

Everyone wants to get into the SEO game to ensure the most recognition and sales for their businesses. 

Content development and optimization for search are hardly easy, though. There are a number of things to keep in mind, and if you are barking up the wrong tree, you might spend tons of time and money with no significant return. An analysis of hundreds of SERPs reveals the best types of content that work for SEO. 

These are as follows:

Blog Posts, Guides, and How-To

Posts on blogs which are updated regularly do very well on SERPs. An authoritative blog post can answer most questions consumers have and also shed light on topics which are rather complex. 

They are an excellent way for your brand to showcase itself and have a voice. Always pay attention to the topics that you cover. People are always looking for tips to help them learn or do something, and how-to guides are valid for pretty much every single industry there is.

There is no doubt that your blog should be informative and helpful, but you might fall short if you are writing on generic or popular topics which already have lots of highly-rated content taking up the good ranks on SERPs. 

Besides, if you are able to come up with quality content on a relatively unknown topic, the post could become evergreen. It is a good idea to look through your own Q&A section or at forums related to your industry to understand what people want to learn, and then use your expertise to answer the same.

Long, Solid Opinion Pieces

Standing out on the cyberspace is really hard nowadays, considering the sheer volume of content. It is extremely hard to develop a voice as a brand. 

That said, opinion pieces are still very much in demand, and when put up on your own blog, Huffington Post or Medium, they get a lot of viewership. Opinion content is informative and personal like nothing else. 

Your opinion could be populist or controversial, but if backed up well, it will attract a huge number of likes and shares, and go a long way towards generating buzz and conversation. This is amazing because it gets you tons of recognition on social media.

Opinion posts can be about topics within the industry, current events, political developments, entertainment; the sky is the limit. 

Doing them right is an art, though. You can’t afford to sound shallow, offensive, misinformed, or rude. You absolutely must do your research and craft it with extreme care.

Infographics and Media

Everyone wants data to substantiate arguments and understand things better, but not a lot of people would understand or appreciate data in its raw form. 

Instead, infographics are snazzy graphical representations of data that appeal to the end user. Over the last few years, infographics have done extremely well. They are viewed, liked, and shared more (three times more, in fact) than most other content forms.

Visuals are a huge game-changer in any industry, and when you combine accurate data with excellent design and typography, you get winning content. If you are not able to come up with infographics by yourself, a top agency like Sand Crest will definitely be ready to help you out.

Conclusion

In the end, SEO is all about how well you understand both your industry and your audience. Industry knowledge helps you come up with quality content, and consumer understanding means you know what form they would read and appreciate the most. 

It is always good to learn from sites that rank well, but never to blatantly copy them. Keep an eye out for new innovative formats, but don’t jump to them just because they are new. 

By employing a holistic online marketing approach, your business will definitely be able to achieve new heights.

Author Bio: Evans Walsh is a freelance content writer. He has written many good and informative articles on different categories such as technology, health, fashion, beauty, education, career, travel etc. He is very responsible towards her job. He loves to share his knowledge and experience with his friends and colleagues.

Labels: Guest Posts, Posting SEO