Top Benefits of Using Instagram for Business Marketing

Author: Irfan

Published: Wednesday, 26 July 2017

Keuntungan Menggunakan Instagram untuk Pemasaran Bisnis. Top Benefits of Using Instagram for Business Marketing. Guest Post by Walter Moore.

For business marketing, different sorts of tools or applications are utilized by the webmasters. 

SEO experts apply various methods of SEO for gaining exposure or popularity for business. Recently, incorporating social media platform in the process of online business marketing has become a common trend. 

Online marketing experts often suggest this to the people across the world. Among various popular social media platforms, we have Instagram which is known to be a comparatively new but rapidly growing modern platform. 

Using this social media platform for business benefit is certainly a good thing. The more Instagram followers you can gather, the better business marketing benefits you shall obtain.

If you are still confused or not so sure about the salient benefits of Instagram, you can choose to follow information in the following section of the article. 

Top Benefits of Using Instagram for Business Marketing

Here, the advantages of using Instagram for the purpose of internet marketing have been discussed.

1. Reaching More Potential Customers

People use various social media platforms, but different people have activities on various social media platforms. 

Some people love spending time in face, while some people consider Twitter as the best social media platform. On the other hand, there are many individuals who enjoy sharing photos or checking out photos from others at Instagram. 

Due to this reason, you can actually reach more potential customers through Instagram. You may have some Facebook followers or Twitter followers, who love to spend time Instagram mostly. 

Thus, undoubtedly Instagram is a great way of reaching them. So, when it comes to reaching more potential customers or clients, one certainly cannot undermine the essence of using Instagram which is one of the fastest growing social networks these days.

2. Fetches Quick Business Recognition

This social media will bring quick business recognition if you use it perfectly. Many people have gained online business success with Instagram marketing. 

This social media platform is interactive. You can quickly engage people to like, comment and share your posts on other social media platforms. You can easily get in touch with many people with interesting pictures and simple contents. 

You do not have to post something interesting or high conceptual every time. It is all about mingling with people in the right way. For example, a restaurant owner can tease the foodie followers on Instagram by posting drool-worthy photos of various signature as well as unique dishes of the restaurant joint.

3. Brings More Traffic on Your Website

Online marketing and Instagram are two things that can be described to be correlated these days. Not only Instagram, you shall find Twitter, Facebook and other popular social media websites to be integral parts of online marketing plans, which are chalked out by the veteran webmasters. 

The power of social media is undeniable. You cannot indeed deny the power of Instagram as popular social media website which can potentially become crowd puller for your website or online business. Significant rise in traffic can be noted, as you gradually gain popularity with Instagram. 

Not just increase in organic visitors to your site, you shall also experience increased sales of the product. Ultimately it leads to growing demand, and that ensures long sustainability of the business.

4. Building Good Reputation

Reputation management is a big part of online business marketing and you can gain good reputation with social media platform like Instagram. Startup companies are always vulnerable to meet failure, as they cannot build a good reputation on a quick succession of time. 

Moreover, when a startup comes with a new idea, people seem to have low acceptability or skeptic approach towards. As a result, startups can potentially earn bad names. Role of startup can become questionable. Building good reputation is important for the startups for this reason. In case if you fail to gain a good reputation, your business shall meet massive financial damages. 

With Instagram and other social media platforms, reputation management task becomes easier for the startups. Business reputation management with Instagram is inexpensive and hassling free. Most importantly, it is very efficient.

5. Staying in the Competition

Today, every business market or industry has become hyper competitive. No one likes to fall behind the rival business even by an inch. 

To stay in the competition, you need to revamp social media handle of your web based business. You need to find more popular or budding social media websites. Keeping social media campaign limited within 1 or 2 social media platforms would allow your competitors to surpass you. 

To stay active as well as alive into the competition with rival businesses and to keep your lead intact from various other companies, you need to make investments in social media campaigning through Instagram. 

This social media platform is quickly gaining popularity. Hence, it is expected that Instagram shall be immensely beneficial to stay ahead in competition with rival businesses.

6. Cost-effective Business Marketing

The best thing about online business marketing is that it is overall economic. You do not have to invest a hefty amount of money for companies marketing through social media or SEO techniques or other methods. 

In fact, social media websites, like Instagram, Facebook and Twitter are completely free to be used. You do not have to spend even a dime to use these social media platforms for business marketing. 

All you need is to invest time and efforts to conduct effective as well as target driven marketing campaign on Instagram. With minimal investment, you are assured to get maximized business marketing benefits with Instagram.

7. Lesser Competition on Instagram

At Facebook or Twitter, you shall find more business rivalry or competition than Instagram. Since this is a growing social media platform and relatively lesser popular, many companies have kept this social media platform out of the equation. 

So, for your business, it is actually the right time to invest time as well as efforts on Instagram. As there is weak competition, it will be easier for you to reach potential customers with ease without facing the mounting pressure of competition. Businesses, those are investing in Instagram today, will be benefitted in later stages.*

Labels: Bisnis Online, Guest Posts, Media Sosial